Connect App Design
Task: The connect app design was a team design methodology project assigned to address a social response to individual fear. My team was assigned the fear of being "touch." also known as haphephobia. We want to focus on that relationship strain and alleviate it by giving those with haphephobia the opportunity to make new relationships as well as to improve on current ones by providing an app that would allow people with haphephobia to talk and relate with one another, as well as to meet in real life in a space that's comfortable for them.
Color Palette
App Mockup
Topic
Creative Brief
Design Intent
Mess Findings
The mess findings show the first stage of my research process. I started this project by researching the different types of fears or phobias, the symptoms of those fears or phobias, and what causes those fears or phobias. After reviewing our mess finding with the instructors, my team decided to do the phobia haphephobia, “ The Fear of Being Touch.”
Mind Mapping
The mind mapping shows the emotions children, teenagers, and adults experienced when they developed haphephobia. Most children, teenagers, and adults feel unsafe, scared, and lonely because of the past trauma they experienced through being abused mentally and physically.
Infographic
The Infographic showed the ages, trauma, and symptoms children, teenagers, and adults experience when they develop haphephobia. In addition, the charts show what symptoms the children, teenagers, and adults are affected by the most based on the age ranges.
Phobia Age
The phobia age chart shows the percentage of children, teenagers, young adults, and adults most affected by a phobia. The highest affected are children below 18 and young adults ages 18-34. Conversely, the people that are least affected by phobia are people above 65 of age.
Phobia Gender
The phobia gender chart shows the percentage of males and females affected by fear or phobia. Females have the highest rate of developing a phobia, while males show the lowest rate.
Logo Iteration 1
Logo concept one shows the first logo concept for the connect app. During the focus group discussion, it was mentioned that the app’s logo should not entertain the word “touch” when dealing with people with haphephobia. So, after a conversation with my team, we decided to go with a different approach..
Logo Iteration 2
Logo concept two shows the second logo concept for the connect app. During the focus group two discussion, it was mentioned that the app’s logo name itself was too long and needed to be more straightforward. The logo pictorial was also a problem within the second focus group. The pictorial on the logo shows people touching, which might cause a person with haphephobia to freak out. My team also decided to use a lighter color scheme based on orange and blue complementary colors to make the app pop more.